Prima

PrimaHealth Credit was entering one of healthcare's oldest and most traditional spaces, and they had no interest in looking like they belonged there. The CEO called us to help build a brand that positioned Prima as the platform defining the future of patient finance.

We built their identity and UX from the ground up. The brand helped them win the world's largest dental manufacturer, land the largest aesthetics business in the country, and get their CEO on stage at Money 20/20 alongside Klarna and AfterPay.