Bain Capital Ventures

Bain Capital Ventures had built one of the most respected names in venture capital. What they needed was a brand that reflected it.

We came in to modernize their identity without losing what made them them — new typography, illustration, photography, voice, and website all built to better reflect the bold founders they back. The result was a brand that felt as current as the companies in their portfolio, while staying true to the legacy of Bain Capital.